Lindsey Sullivan, MBAJun 22, 20214 min4 reasons why your Marketing Strategy seems lost 1.You don’t have customer personas; AKA Who is your target market? Even if many different demographics buy your product/services, you...
Jennie Pram, MS May 24, 20213 min30-second Perfect Elevator Pitch & what you are doing wrong. The Business speech is a clear, brief message or “commercial” about your product or service. It communicates who you are, what you’re...
Edward Davenport , MBA, CEO May 17, 202111 min5 Cross-cultural negotiating styles and how to master each one1.Compete (I win - You lose) Often used in Asia Competitive style negotiators pursue their own needs - yes, even when this means others...
Damien Smith, MA Mar 18, 20212 min5 Mistakes You are Making on LinkedIn1.Inappropriate Profile Picture You did upload a profile picture from Facebook, but it’s a cropped vacation picture or a photo that also...
Damien Smith, MA Feb 23, 20212 min3 Quick B2B LinkedIn Strategies That Everyone Can do1. You have a unique tone and voice, so should your company. Whenever your company posts on LinkedIn, a page to your website, or respond...