1.The Value Proposition is not Clear We often tell our clients before you start selling. "Ask yourself why you?" When you answer this...

Step 1: Prepare – The first step in the negotiation process is to ensure that everyone is ready for the actual negotiation. Before you...

The Business speech is a clear, brief message or “commercial” about your product or service. It communicates who you are, what you’re...

1. Fear of loss: The fear of loss is greater than the need for gain. Your Fantastic Promotion or discount, must be a limited time offer....